The power and purpose of story

The power and purpose of story

Storytelling has always been about connection: connection people to place, culture, history and to each other. Brand story is no different. Brand story communicates purpose and meaning - the who, what, when, where and why of a brand’s inception, mission and values. Here’s ours.

 

Beyond Borders: A Founders Story

WØRKS was founded by Danish/Australian husband and wife team Christoffer Kjærgård and Suze Raymond with the mission to bridge the gap between Scandinavian design and local, sustainable manufacture.

After moving from Denmark to Australia in 2014, Christoffer noticed an absence of design-led home accessories, which form the backbone of Danish interiors. Meanwhile, Suze was struggling to find organic, sustainable and plastic-free products that also delivered luxurious sensory experiences and high efficacy.

Together, they set out to make a difference.

 

The Etymology of WØRKS

The name WØRKS was born from the word workshop for its dual meanings: an establishment dedicated to craftsmanship and manufacture, and a coming together of minds to discuss and build new ideas. Simply, WØRKS is a space of creativity, evolution and innovation.

The inclusion of the Danish character Ø in our name recognises Denmark’s commitment to sustainability and organics. This small Scandinavian nation has the highest organic market share in the world, with more than 10% of the country’s produce being grown and harvested without GMOs, chemical fertilisers or pesticides. The country’s organic produce is represented by the symbol Ø, so it seemed fitting to incorporate that symbol into our name to represent our own commitment to organic formulation and sustainable practices.

 

A Tale of Three Cities

Inspired by their Danish design, our collections are named for Denmark’s most significant and sentimental cities.

Named for the hometown of WØRKS co-founder Christoffer Kjærgård, ÅRHUS is a collection of high-end hand care for daily use.

Named for the birthplace of famed storyteller Hans Christian Andersen, ØDENSE is a collection of luxury body products that elevate the rituals of personal care.

Named for the historic capital København, KØBEN is a collection of hand poured aromatic candles that bridges the gap between meticulous design and sensory experience.

 

Our Commitment to Local

Despite our strong Scandinavian influence, WØRKS is an Australian owned and operated company. We source Australian-grown certified organic oils, botanicals and extracts including local macadamia oil, finger lime caviar and seaweed, and formulate, test and manufacture all of our products in Melbourne. Our signature scents are blended by a master perfumer in Adelaide and our recyclable shipping boxes are manufactured by an Australian-owned family business in Brisbane. The people we work with every day, including retailers, photographers, stylists, pickers and packers and couriers, are Australian sole traders, SMEs and corporations.

Our founding mission - to bridge the gap between considered design and sustainable living - continues to be the backbone of our brand story as we bring together the best of meticulous Danish design and ethical Australian manufacture.

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